21.12.2015
Strategic partnership with China’s 2016 Cuisine World Championship
Following the triumph of Chinese Cuisine World Championship in 2015, Electrolux received an offer from Koelnmesse as well as China Cuisine Association, the creators of CCWC. So, they chose the company their top partner for 2016.
Being a major sponsor of CCWC in 2015, the company managed to win contacts of potential promising partners, in particular, Meat & Livestock, China Cuisine Association, Unilever that could help them to strengthen their positions in China.
The active assistance of Electrolux Professional with technology helped CCWC to establish a permanent link with the global cooking trend. Impressed by the Thermaline Aqua Cooker and Air-O-Steam Oven from Electrolux, the Continental Director-Asia of World Association of Chefs Society, Rick Stephen told that it’s a sign of a progressing partnership between the World Association of Chefs Society and Electrolux.
