On Thursday, August 29th Electrolux celebrated its 100-year anniversary. Electrolux decided to commemorate the event by introducing the Better Living Program, a plan to enable better and more sustainable living for consumers around the world by 2030.
Electrolux, which has been ranked as an industry sustainability leader by multiple independent organizations, is now taking an even more holistic approach to sustainability.
With a strong focus on better eating, better garment care and better home environment, the initiative widens the scope of Electrolux commitment to sustainability and enables the company to contribute in a meaningful way on key global challenges. Moreover, the company will annually fund the Electrolux Food Foundation until 2030, with an expected total of SEK 100 million. The additional funding will contribute to make sustainable eating the preferred choice as the foundation supports employee and partner initiatives.
According to its commitment to sustainable living, Electrolux defined 4 new 2030 targets aligned with the United Nations Sustainable Development Goals:
Electrolux sustainability efforts have primarily focused on its operations and supply chain in society (which account for 15% of the company’s climate impact), and the energy consumption from use of products (which accounts for 85%). Electrolux will maintain a strong approach to manage the company’s direct and indirect environmental impact, with the aim to become circular and climate neutral.
With the Better Living Program, Electrolux wants to drive the change both in its own supply chain and in the major usage areas of its products. The Better Living Report recently validated the relevance of the four 2030 targets in terms of consumer attitudes and challenges:
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